What is the best shape of your life?

What does the best shape in your life… even look like?

BE in the best shape of your life.


Get the body of your dreams.

Be the ENVY of the gym.

Let me ask you a question.

When you think of being fit and healthy, what is the first image that comes to your mind?

If you’re thinking of someone that is sporting a ripped body, bulging muscles, or perhaps really great veins, you’d probably be the same as most people.

But let me ask you a follow up question. Have you ever wondered what ‘fit and healthy’ actually looks like that?

You’re thinking now, aren’t you?

Is that really how ‘fit and healthy’ looks?

For the last 20-30 years, the fitness industry has been perpetuating images of what ‘fitness’ looks like. At one stage, there was a focus on the bodybuilding scene for men, and the ‘lean and toned’ shape for women.

Now, muscles and bulk are being embraced for women, and men have moved away from trying to be as big as they can.

The question we could be asking is – ‘why are these images constantly changing?’ In which case, the answer would be a mix of the latest trends and trying to market to a certain crowd. Or perhaps there’s a genuine want to change how fitness is portrayed.

But perhaps the deeper question we should ask is… why does the fitness industry consistently use how we look as a key indicator of health?

Because it works. Because we have a deep desire to look a certain way. However, how much of what we want to look like, is influenced by what we see on a frequent basis?

This brings me to my next point. It’s hard to imagine. It’s easier to recall. Imagination requires you to think of something new. Recall requires you to think of what you already know.

These images of what ‘fitness’ is, are so deeply penetrated into our minds that it’s hard for us to imagine what other ways being ‘fit’ could look.

So the question is, what would the fittest version of YOU look like?

Since it’s probably impossible to answer that question, perhaps we should engineer the behaviour that would be the fittest version of you – and use THAT result as what the ‘fit’ you looks like.

Perhaps what’s reasonable for you is this; three times a week of aerobic exercise, and two times a week of resistance training, with each sessions ranging 30-45 minutes each.

Outside of exercise, you stick to the healthy food plate 80% of the time.

You sleep on average 7 hours a day.

And you do this consistently indefinitely.

How would that look?

Who knows.

How would that feel?

I bet you’d feel pretty great.

When we focus on what you could be reasonably doing to the best of your ability, we have long-standing sustainable habits that will keep you healthy for the remainder of your life. What that looks like is different for everyone. The healthiest version of you is just that, unique to you. It doesn’t mean you have to look a certain way, especially not one that has been edited on a computer before being shown to you.